“People who consume podcasts on Spotify are consuming more of Spotify - including music,” head of Spotify Studios Courtney Holt said at CES in January.
Pair that with the 96 million Spotify Premium subscribers, and you can see the flashing dollar signs. Anchor is said to have helped in the production of 15 billion hours of content listening on Spotify during the fourth quarter. Gimlet podcasts, which include Homecoming, StartUp, and Reply All, are reportedly downloaded more than 12 million times per month by listeners from nearly 190 countries worldwide. Why a no-brainer? Because of influence & engagement. These deals are a no-brainer for Spotify. This would make it the biggest acquisition in Spotify’s history. Though financial terms have not been disclosed, Spotify is said to have acquired Gimlet for upwards of $200 million, according to Recode. (Betaworks must be popping champagne right about now as they were investors in both.) Two years ago, the startup was reportedly valued at roughly $70 million.Īnchor had raised approximately $14.4 million in venture funding from investors including GV, Accel, Eniac Ventures, Betaworks, Homebrew, and The Chernin Group. Gimlet had raised approximately $28.5 million in venture funding from investors including WPP, Stripes Group, LionTree Partners, Graham Holdings, Betaworks, Cross Culture Ventures, and Lowercase Capital.
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