On a technical level, the first Firefly model isn’t dissimilar to text-to-image AI like OpenAI’s DALL-E 2 and Stable Diffusion. “With Firefly, everyone who creates content - regardless of their experience or talent - will be able to use their own words to generate content the way they dream it up,” Costin said. That’s a practical consideration as well as a legal one artists on platforms such as ArtStation have staged protests to voice their discontent with the torrent of new AI-generated art, while China recently became the first country to ban AI-generated media without watermarks. (For now, you’ll have to visit a website to use it.)Īdobe says that artwork created using Firefly models will contain metadata indicating that it’s partially - or wholly - AI-generated. Developed using hundreds of millions of photos, the model will soon be able to create content across Adobe apps including Express, Photoshop, Illustrator and Adobe Experience Manager given a text prompt. “ We’ll bring this value to our customers’ workflows where content is created across Creative Cloud, Experience Cloud and Document Cloud.”įirefly as it exists today, in beta and without firm pricing (Adobe says that’s coming), offers a single model designed to generate images and text effects from descriptions. “Firefly is the next step on our AI journey - bringing together our new ‘gentech’ models with decades of investment in imaging, typography, illustration and more to produce assets,” Costin said.
As the fervor around the tech grows, Adobe has raced to maintain pace, for example allowing contributors to sell AI-generated artwork in its content marketplace. It’s an expansion of the generative AI tools Adobe introduced in Photoshop, Express and Lightroom during its annual Max conference last year, which let users create and edit objects, composites and effects by simply describing them. Adobe is jumping into the generative AI game with the launch of a new family of AI models called Firefly.įocused on bringing AI into Adobe’s suite of apps and services, specifically AI for generating media content, Firefly will be made up of multiple AI models “working across a variety of different use cases,” Adobe VP of generative AI Alexandru Costin told TechCrunch in an email interview.
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